I have been known all my life for being highly organized. It has not always been a blessing though. Sometimes I'm that lady that has to clean the kitchen before I can get started on my work or am running around the house like a mad woman tidying up before a guest can come over (or even use the bathroom - my friends reading this know!). But I have found in business it is one of my greatest assets. The ability to find what I want, when I want has been a great benefit during session with clients. I just pull up a file on my phone or pull out a folder and Viola! instant clarity!
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So as the title suggests I wanted to discover how did marketing go mad and why? As we reviewed, Marketing has evolved from its early days of billboards and magazine ads to the age of direct mail and solicitation. With the emergence of the internet in the 90's business had a whole new platform to discover and tame. Email Marketing became the newest craze and the all mighty "list" was born! Now with social media and the ease of website creation every successful marketing plan includes the purchase of ads to lure potential clients to one of your various platforms and give them your pitch!
To learn more about the history (yall know I love history!) of marketing please go to the end of the post!
Although I can spend the rest of this blog telling you "how" to market I rather tell you "why."
Top 5 Reasons to Market in the Digital and Any Age...
I discovered that you can “look” like anything you want. You can also beg, borrow, and steal to get stuff. And that money is just a tool. I began to see that success came from an internal place that no one could see or determine but you. At night when we lay our head on the pillow and prepare to go to bed that is when the truth comes out. You are faced with your choices, your words, your thoughts and no matter how you “look,” how big the house and bed is that you are in, or if you could buy another one tomorrow, we are all faced with the same thoughts. Did I do enough? Am I doing what I love? Am I happy? Is this the life I really want to live?
Some people just can't take no for an answer! - So the show starts innocently enough until Olivia's new client Mary decides to force someone to tell her the truth about her son who was killed while on duty because he was deemed a terrorist. Crazy Mommy Mary could not bear the thought that her son could have ever betrayed his country and planned to get to the truth by holding a Congressman and his staff hostage with a homemade bomb! (BTW she made it via Pinterest which is hilarious and scary...
One of the biggest reactions to the episode was what many determined as the low price Jeannine sold herself for to admit the affair. Olivia's price was a man's life in exchange for these tortuous Sunday Dinners. In business you often need to know the price of many of the important aspects of what you will consider success. The price that you are willing to sell your business for. The amount you need to make per month. The comparable price of your peers in your industry. Knowing your price will help you not leave the negotiation table empty handed!